AG&CO. BACK TO COLLECTIONS  •

LA SOUQ.

ROASTERY · COFFEE & SHOP

Creative direction and content production built to translate the in-store experience into a visual world.

Mint matcha

(( Mint Matcha ))

Menu photography, styling, lighting, and content direction for a polished but tactile brand world.

Mint tea in ceramic mug

(( Tea Ritual ))

Small details were photographed to preserve the warmth and personality of the in-store experience.

Layered matcha drink

(( Layered Matcha ))

Color, texture, and composition became the visual language across social, menu, and campaign assets.

Lemon cake dessert

(( Petit Dessert ))

A complete content library designed to make every menu launch feel considered, cohesive, and unmistakably La Souq.

La Souq dessert trio
LA
SOUQ.
Creative Direction

Not a handful of pretty photos. A complete visual system.

AG&CO. led the full shot-list development, professional photography, menu photography, art direction, content execution, and professional video production—creating a versatile library designed to work across every customer touchpoint.

Content Production

Built to feel warm, familiar, and worth photographing.

The visual direction centered on natural light, rich texture, intentional color, and the small rituals that make a café memorable. Each frame was planned before the camera came out so the final work could feel spontaneous without ever being accidental.

La Souq matcha and dessert Pink layered matcha La Souq iced drink
Creative DirectionArt DirectionShot List DevelopmentProfessional PhotographyMenu PhotographyContent ProductionProfessional Video